IBM Performance Marketing Professional in ARMONK, New York
Your future made with IBM IBM is now hiring a experienced Performance Marketing Professional. Location is for Northcastle, NY.The Performance Marketing professional focuses on campaign management for IT as a Service Global Technology Services globally. This person is responsible to create campaign plans using the Marketer Workspace and New Work of Marketing tools and Unica Marketing Automation tools. Professional who will implement campaigns focusing on GTS Systems service line by using digital campaign , paid media, events and other marketing campaigns to drive improvements to Marketing Created and Marketing Influence revenue. Analyze market offers and develop improvements working with Portfolio management to increase response rates, lead conversion and win revenue from campaign activities. This role will require focus on CIO as a buyer cohort and extensive teaming across Business Units ( GTS, Cloud, Security and others) to collaborate to design a strong cross BU campaign.Join us and be part of a diverse and global team of thinkers and doers - people who want to make an impact, cultivate their expertise and collaborate with some of the world’s top business and technology professionals. What will you make with IBM? ibm.com/jobs
Marketing or Marketing enablement experience - 3 years
Knowledge of GTS offerings - 2 years
Experience in working with GTS Sales teams - 2 Years
Knowledge of using social and digital tools in a lead creation environment 2 years
Response and Lead Management - 1 year.