Sanofi Group Director, Global Biosurgery, Patient Marketing in Cambridge (U.S.), Massachusetts
Director, Global Biosurgery, Patient Marketing
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Headquartered in Bridgewater, NJ, Sanofi US is part of a leadingglobal healthcare company dedicated to discovering, developing and distributingtherapeutic solutions focused on patients’ needs.
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Sanofi US employs approximately 17,000 people across the country alldedicated to protecting health, enhancing life and responding to the hopes andpotential healthcare needs of seven billion people around the world.
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Director of Patient Marketing, Osteoarthritis Franchise
The Director of Patient Marketingrepresents Sanofi’s Osteoarthritis Franchise to lead our communications,outreach and engagement with osteoarthritis patients and their caregivers. The Director is responsible for globalmarketing strategy and for working with our international affiliates to drive executionand results with currently-marketed products (SYNVISC family). The Director may also contribute to Marketing’sengagement on business development and pipeline investments (commercial input,launch preparation, etc.).
The Director reports to the SeniorDirector, Global Strategic Marketing and the position will be based inCambridge, MA. The person in thisposition will be part of a team that together owns and manages theSYNVISC/Sanofi Osteoarthritis brand, consisting of the Director of PhysicianMarketing, the Director of Patient Marketing, and the Senior Director.
The Director will develop andimplement global marketing strategies and plans to support the global performanceand growth of Sanofi’s osteoarthritis franchise, in order to maximize sales andcontribution towards operating profitability. The individual in this role is responsible for leading a team that setsoverall strategic/commercial direction to meet the needs of patients around theworld who suffer from osteoarthritis – in particular osteoarthritis of the knee(OAK). This includes branded marketing(where allowed by regulations), unbranded marketing and patient activation(where allowed by regulations), and internal leadership and drive of ourefforts to become more “patient centric” within the culture of Sanofi and theOA franchise. This person will provideglobal marketing leadership and coordination across a broad range of functionalareas within the company.
Develop,articulate and advocate for the global strategy for SYNVISC and theOsteoarthritis Franchise from a patient perspective. Take input from key stakeholders in creatingthe strategy. Lead the organization –including Affiliates and Senior Management – to embrace our strategy and put itinto action.
Channelthe “voice of our customers” in to the organization as drivers of our decisionsand execution.
Providecommercial leadership to drive the ongoing development of SYNVISC and otherassets to achieve long-term goals
Provide direction, management and coaching for team members and support their ongoing professional development
Develop and manage the tools and systems to implement our strategy and achieve our business goals, including:
§Within the global brand team framework, coordinateglobal brand strategies with key countries and regional representatives(Regional Liaisons) and ensure achievement of the objectives set bymanagement. Optimize strategicinitiatives and marketing programs and share best practices.
§Establish brand strategy and guidance and drive LongRange & Budget Planning processes in coordination with Regional Liaisons,Forecasting and Finance.
§Ensure effective communication and collaborationwith Physician Marketing, Sales/Commercial, Medical Affairs, Market Access,Regulatory, R&D, Business Development, Manufacturing/Supply Chain, andFinance/Legal teams (as appropriate) to achieve integrated brand plans,forecasts and key activities. Develop alignment and coordinate initiativesamong partner teams (e.g., Market Access) to accomplish key goals for the brandacross global markets.
§Review and recommend actions to enhance localcountry performance all the way from strategy to full commercialimplementation, in collaboration with Regional Liaisons.
§Coordinate global communication and medico-marketingactivities to build our presence in the market and to educate patients andtheir caregivers about the disease of OA, about the therapies that areavailable, and about exploring options to improve patient outcomes. Develop a world-leading patient activationand marketing program as part of this initiative.
§Develop productive working relationships with keyopinion leaders around the world, including key patient spokespeople, othernon-physician care providers, and physician-customers who are focused onimproving the patient journey.
§Establish and maintain appropriate market researchand intelligence tools to gather key market insights, follow key performanceindicators, monitor competition and help determine new commercial opportunities.
§Develop communication strategies, leveraging conventionaland digital approaches, to increase awareness of diseases treated and brandrecognition of marketed products as appropriate; coordinate with Communicationsand Information Solutions as appropriate.
§Provide commercial input and leadership for theevaluation of new life-cycle management opportunities (new indications, data,devices etc.) and for the development of products in Sanofi's R&D pipelineor external business development opportunities.
§Manage, plan and control global marketing investmentand resource allocation, according to product priorities, ensuringcost-efficiency.
Education: Bachelor's degree.
Experience: At least 8-10 years Pharmaceutical or MedicalDevice industry, or Consumer Healthcare or Consumer Packaged Goods experience. Experience operating in International marketsand on cross-functional teams is expected.
Demonstratedmarketing/customer/commercial orientation and skillset; demonstrated leadershipin organizational and personal settings; demonstrated strategic thinking andanalytical skills, communication skills, interpersonal skills
Ability towork without ego as a member of a global brand leadership team
Leadershiporientation – a calling to lead our organization and our people to achieve whatour customers and our business need of us
High degree of integrity andprofessionalism and a repertoire of interpersonal and communication skills
A clearpassion for our patients and for improving the journey of a patient who suffersfrom OAK
Helpful tohave experience working in both “global” organizations as well as an Affiliate
Strongcommunication skills, in person and through various media,thatsupport the leader in establishing credibility across all levels of theorganization globally as well as effective working relationships externally
Stronginterpersonal skills, team leadership and ability to work on various teams
Demonstratedability to work in a matrixed organization,developexceptional working relationships and have an impact by motivating andinfluencing others – including direct reports, global colleagues, andcross-functional colleagues
Proven record of reaching endcustomers through marketing materials (healthcare experience a plus)
Proven ability to influence andinspire professionals with diverse backgrounds and areas of focus
Analytical and forward thinker,results-oriented, self-organized and self-starter
Ability to routinely operate in anenvironment with a moderate to high degree of ambiguity
Global experience should includeproven strategic skills as well as the ability to translate strategy intoactionable plans
Experience with osteoarthritis/orthopedicsfield a plus
Primary Location: United States-Massachusetts-Cambridge (U.S.)
Job Posting: May 23, 2016, 9:00:13 AM
Job Type: Regular
Employee Status: Regular