Citi Retail Services - Digital Marketing Product Development Analyst in Elk Grove Village, Illinois
Primary Location: United States,Illinois,Elk Grove Village
Other Location: United States,Texas,Irving
Education: Bachelor's Degree
Job Function: Marketing
Shift: Day Job
Employee Status: Regular
Travel Time: Yes, 10 % of the Time
Job ID: 16044794
Citi Retail Services (CRS) is an industry-leading partner-based credit card business in North America and a significant contributor to the overall profitability of Citigroup, the global financial services industry leader. As a result of a focused investment in our digital capabilities, CRS is in the midst of a digital renaissance that is unique in the financial services industry.
The Digital Marketing and Channels (DMC) organization is the group inside CRS that is driving this sea change and creating opportunities to take the Cards business to the next level. We are a B2B2C group that provides digital acquisition, servicing and marketing for all our retail credit products. DMC teams support the entire North America consumer and commercial Retail Services portfolio of 30+ retail and fuels partners that include retailers like Macys, The Home Depot & Best Buy, among others. Our goal is to cultivate a pipeline of retail-driven marketing and servicing capabilities that will enable exceptional customer experience by integrating the buying and credit experience. As a member of the Digital team, you will be part of a fast paced, digitally savvy team that’s critical to the success of the organization.
We seek high performers who can think on the fly, leverage your digital experience but also your life experience, in developing solutions and managing initiatives that will surprise and delight our Partner businesses. If you’re “start-up” minded and passionate about working with a team of smart, motivated, diverse “get it done” performers, you’ve found the right place.
We are looking for an individual contributor digital marketing product development analyst to help us bring our digital marketing capabilities to market. You will engage with researchers, creative agencies, analysts, developers, IT and delivery professionals to develop our marketing tools and build out our digital capabilities. This role will partner closely with their digital marketing product colleagues and report to the Customer Experience and Development lead.
A successful Marketing Tools Product Development Analyst will possess the following
Curiosity and passion about digital marketing, staying abreast of industry news, best practices and emerging trends and capabilities
Action-oriented who pushes self and others to achieve the best possible experience
Thinks outside the box
Solid technical, business acumen and understanding to communicate with teams from various cross-functional areas
Strong Communication, collaboration and influencing skills necessary in working across a broad range of decision makers
Adaptable qualities including learning on the fly and open to change
Ability to work and excel in a virtual work environment where management, peers and clients may not be in the same physical location
Primary Responsibilities and Focus:
Articulate the business rationale and requirements across business functions (technology, delivery, testing, etc.) and help drive ongoing evaluation and prioritization of marketing projects based on effort and business impact
Lead the implementation of digital marketing capabilities This includes managing, new and / or enhanced capabilities (from ideation to development), managing marketing project defects through successful implementation and the onboarding of new partners
As the project Business lead, ensure that projects delivered meet marketing requirements and specifications, are successfully testing and implemented flawlessly
Partner and collaborate with functional project teams to ensure timely implementation, escalate when required
Keep abreast of competitive and industry landscapes and trends and leverage research, analytics and insights to assist in driving marketing strategies and experience
Minimum 5 years of product management experience
Minimum 3 years of digital experience
Knowledge and understanding of project lifecycle development with agile experience a plus Preferred Qualifications
Successful experience in large, matrix organizations
Financial services or retail environment experience preferred