SAP Business Development Representative (German Speaking) Job in Feltham, United Kingdom

Requisition ID: 123118

Work Area: Sales

Expected Travel: 0 - 30%

Career Status: Professional

Employment Type: Regular Full Time


As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.


It is the objective of the HCM Cloud Business Development Consultant (BDC) to work strategically with his/her respective field sales team (HCM Solution Specialist, Account Executives ) actively contributing to building the sales pipeline, through the use of value-based solution selling techniques into Large Enterprise / Strategic Customer Accounts. You will have experience of teaming with regional marketing to coordinate outbound demand generation programs as a consistent messaging to the market whilst ensuring effective prioritization of inbound and campaign response management. You will be experienced in monitoring and analysing the effectiveness of demand generation activities and how these translate into pipeline contribution, progressed pipeline and influenced bookings.


  • Create and prioritize strategic cold-calling and social selling prospecting initiatives to generate new business qualified opportunities to build sales pipeline.

  • Conducting a high level qualifying conversations with a Strategic Line of Business audience in a consultative approach over the telephone.

  • Identifying key buying influencers to determine compelling business need, budget and timeline.

  • Building cross-departmental trusted relationships and understanding operational business processes/challenges linked to the corporate strategic goals of our prospective customers and mapping these onto the HCM Cloud/SuccessFactors portfolio of solutions.

  • Following up on leads and conduct research to identify potential prospects within defined territories/vertical segments.

  • Meeting and exceeding monthly qualified opportunities and pipeline contribution target to help accelerate revenue growth.

  • Building and cultivating prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.

  • Jointly influence regional marketing campaigns and inquiry volumes you will need and localised marketing assets to optimise individual performance.

  • Continually assess telephone-orientated lead generation campaign and marketing program effectiveness to determine successful growth investment areas, message optimisation and decreased focus.


  • Stability – a history of intelligent career decisions that resulted in wildly successful tenures.

  • Proven self-starter with the ability to work in a high-growth rapidly changing marketplace.

  • High attention to detail with excellent verbal and written communication skills.

  • Self-driven, motivated and results orientated.

  • Dynamic and proactive personality.

  • High level of energy and passion at work.

  • Demonstrable experience of professional experience in enterprise software sales, sales enablement industry operations, corporate development or IT Recruitment.

  • Experience in program planning and / or evaluating new business development opportunities in new or emerging markets.

  • Experience in Cloud in the B2B environment.

  • Excellent communication and proficient negotiation skills.

  • Demonstrated success in working in a matrix environment.

  • Awareness of cloud, Hosted Services, and SaaS/ PaaS models, cloud -based commerce/ business networks.

  • Eligible to live and work in Europe.


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations team (Americas: or , APJ: , EMEA: ). Requests for reasonable accommodation will be considered on a case-by-case basis.

Additional Locations: No Selection