SAP Demand Generation Expert for SAP Education UKI Job in Feltham, United Kingdom

Requisition ID: 123678

Work Area: Marketing

Expected Travel: 0 - 30%

Career Status: Professional

Employment Type: Regular Full Time


As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.


SAP Education EMEA is seeking an energetic and dynamic individual with a background in Sales, Marketing and preferably also Education to join us in the exciting role of an Education Demand Generation Expert (f/m). This includes development and execution of demand generating programs in UKI and Nordics as well for selected regional demand generation programs within the whole EMEA region as follows:

  • Responsible for the development and execution of demand generating programs for the SAP Education business in UKI and Nordics to meet defined sales pipeline generation targets, taking into account sales priorities

  • Activities may include: ownership for all Demand Generation (DG) processes, quarterly campaign planning, development and execution, continuous improvement of contact lists and target group specific content, alignment with direct and inside sales, reporting on results and successes

  • Organize and deliver DG events and webinars for product or thought leader initiatives for the UKI & Nordics

  • Attach & align DG campaigns with local marketing activities of License Sales and Consulting

  • Ensure full engagement of sales teams in relevant demand generation actions via ongoing communication, follow up and review of results, with full involvement

  • Responsible for the EMEA regional content template for the Training Plan (“Solution magazine”) as well as EMEA wide webinars

The candidate will report into the Head of Center of Education Excellence, SAP Education EMEA. Location of the role should preferably be Clockhouse Place, London (UKI).


  • 3 plus years work experience in Sales, Marketing or Business Development in a hith tech environment. Combination of these an advantage.

  • Experience in aspects of marketing services including Advertising, Branding, Social Media, Event PlanningEDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES

  • University degree preferably in Business Administration, Marketing or a related field

  • Excellent team player, intercultural experience and sensitivity

  • Excellent knowledge in English and one additional European language (spoken, written)

  • Professional with strong planning and analytic skills. Project management expertise an advantage.

  • Strong organisational ability, experienced in planning and managing a systematic approach to demand generation through sales teams.

  • Proactive, creative and innovative thinker. Must be able to generate consistently new ideas for driving and supporting divisional priorities through Sales Programs.

  • Proven ability in realizing Demand Generation Projects and Campaigns

  • Self-motivated, organized, detail-oriented, and resourceful

Job Segment: SAP, Marketing, Education


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations team (Americas: or , APJ: , EMEA: ). Requests for reasonable accommodation will be considered on a case-by-case basis.

Additional Locations: No Selection