RadioShack Digital Marketing Director in FORT WORTH, Texas


The Digital Marketing Director is in charge of developing all digital marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. They focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. The successful candidate must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.


  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Knowledge, Skills & Abilities:

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement


  • BS/MS degree in marketing or a related field required
  • 3+ years experience in digital marketing


  • Generous Employee Discounts
  • Paid Time Off
  • Medical, Dental, Vision, and other insurance plans available
  • Flexible Spending Accounts

RadioShack is your neighborhood technology resource – enabling Consumers and Makers alike to find what they need to connect and power their lives. Est. 1921.

We are an equal opportunity employer dedicated to diversity in the workplace.

Posted: August 11, 2016