Sanofi Group Senior Brand Manager Oral Health in Ga Duluth Ga, Georgia

Senior Brand Manager Oral Health



The purpose of this position is to support Merial’s marketing efforts in the oral and dental care category. The person will be expected to set and execute marketing strategies for our existing range of ORAVET products. They will also help in identifying new product opportunities to enter the oral category, leveraging our strong presence in the Veterinary channel.

Major responsibilities

- Formulate strategic marketing plans and associated tactics to maximize long term sales of the ORAVET chew brand

- Develop product positionings that create quantifiable science based differences between Merial’s Vet line of oral products and competing OTC products

- Work with advertising agencies to communicate and leverage those differences

- Design and develop Merial’s oral health product range offering which will maximize sales for the Vet and leverage their recommendation

- Responsible for the development and implementation of strategic and tactical plans for product marketing, market development, brand positioning, and the development of new products and services in the oral health space

- Anticipate and act upon industry trends, market needs, and new and unique opportunities for business growth

- Communicate with internal stakeholders and external suppliers to produce accurate product forecasts to meet market needs

- Manage a full franchise A&P budget

- Contribute to the development and implementation of long range operating and business plans

- Develop strong relationships with key internal stakeholders (Global marketing, Sales, R&D, supply chain etc.) but also with external stakeholders


- 5 years of progressive marketing experience

- Strong Marketing experience and/or experience in Healthcare products

- Marketing and product positioning expert

- New entrant product experience

- Experience working with different channels

- Business development experience preferred

- Experience in leading development of strategy and execution of strategy for Nutrition type products (Animal or Human)

- A thorough understanding of the marketing process, including market research, positioning and make decision strategic planning, product and brand development, advertising, trend and consumer promotions

- MBA preferred

- Excellent interpersonal/cross-functional behavioral skills

- Cooperate transversally and worldwide

- Decision maker

- Challenger mindset

Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health and well-being of a wide range of animals. Merial employs 6,600 people and operates in more than 150 countries worldwide with over €2 billion of sales in 2014. Merial has three main business areas: pets, farm animals, and veterinary public health. Our pharmaceuticals and vaccines focus on disease prevention and overall health and wellness in animals, and target more than 200 diseases and conditions across a variety of species. Merial is a Sanofi company. For more information, please see ; @Merial

Merial Limited and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.


Job: Marketing

Primary Location: United States-Georgia-Ga Duluth Ga

Job Posting: Aug 29, 2016, 8:15:48 AM

Job Type: Regular

Employee Status: Regular