Halliburton US LGC Houston Corp - Oak Park: Product Marketing Manager in Houston, Texas
US LGC Houston Corp - Oak Park: Product Marketing Manager
Date: Oct 15, 2016
Location: Houston, TX, US, 77072
We are looking for the right people — people who want to innovate, achieve, grow and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. Experience the challenges, rewards and opportunity of working for one of the world’s largest providers of products and services to the global energy industry.
Manager, Solutions Marketing – Landmark
E&P Information Management, Platform, and Cloud Technology Solutions
Solutions’ Marketing is responsible for capturing and articulating the Halliburton-Landmark value proposition, competitive advantage, and end-to-end portfolio solutions story across industry, asset, and resource challenges - ensuring all is clearly, creatively, and consistently conveyed to internal and external audiences.
The Manager, Solutions Marketing - Platform and Cloud Solutions is in charge of planning and executing digital data-driven marketing strategies for Landmark’s suite of E&P cloud solutions. This role is vital to Landmark’s evolution from selling point products to selling cross-domain cloud-based software and platform solutions. By analyzing vast amounts of data available to the organization, this role will leverage marketing automation best practices to engage, educate, convince, and convert the customer experience full cycle from trial to licensing and renewal.
This role will work closely with research and product development to execute on the Company’s cloud strategy and to build graphical proof points and business cases on how and why Landmark’s portfolio is transforming E&P workflows with innovative enterprise architecture.
Build and own the marketing plan for Landmark’s cloud solutions
Execute inbound, digital marketing strategies that accelerate opportunity-to-close
Utilize marketing automation systems and methods to engage and nurture trials users
Leverage in-application tracking and triggers to drive a tailored customer experience and higher lead-to-close conversion rates
Create personalized, relevant messaging and touch-points according to known user and interest behaviors
Ensure a consistent and engaging experience throughout all interactions with the brand
Manage the lead pipeline development model
Track and report on all pipeline development metrics
BS Degree required, MBA preferred
5-7 years of software product marketing or software product management experience
Knowledge of software-as-a-service (SaaS) applications and services
Experience bringing new SaaS applications or enterprise SaaS and services to market
Experience in oil & gas petrotechnical software or cloud-native business applications i.e. CRM, ERP/Finance, Marketing and/or HR preferred
Partnering experience with SaaS vendors, consultancies and systems integrators a plus
Strong understanding of SEM, content syndication, online and offline media placements, and email marketing
Excellent analytical, planning and process development skills
High level of initiative and strong business judgment
Proven ability to work cross-functionally
Candidates having qualifications that exceed the minimum job requirements will receive consideration for higher-level roles given (1) their experience, (2) additional job requirements, and/or (3) business needs. Depending on education, experience, and skill level, a variety of job opportunities might be available, including LG610- Sr. Manager, Solutions Marketing - Platform and Cloud
Halliburton is an Equal Opportunity Employer.
10200 Bellaire Blvd, Houston, Texas, 77072, United States
Requisition Number: 11703
Experience Level: Experienced Hire
Job Family: Sales & Marketing
Product Service Line: Landmark Software & Services
Full Time / Part Time: Full Time
Additional Locations for this position:
Compensation is competitive and commensurate with experience.
Nearest Major Market: Houston
Job Segment: Marketing MBA, Product Marketing, Marketing Manager, Manager, Marketing, Management