Citi Product Owner – Marketing Portal Platform in Jacksonville, Florida

  • Primary Location: United States,Florida,Jacksonville

  • Other Location: United States,Texas,Irving

  • Education: Bachelor's Degree

  • Job Function: Marketing

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: Yes, 10 % of the Time

  • Job ID: 16054526


About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.

Citi’s Mission and Value Proposition at explains what we do and Citi Leadership Standards at explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients’ and the public’s trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities

Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.

Business Overview

For the past 200 years at Citi, we have a drive to help clients move from ambition to achievement. Our company has been one of the foundational components of today’s modern financial infrastructure—this gives us a level of unmatched expertise in tackling the world’s most complex challenges and connecting across capabilities to enable lasting progress for our clients.

We attract and nurture local talent from all over the world, ensuring our people are both deeply attuned to regional needs but also bring a global mindset to help clients, communities and nations move forward. Our culture is fueled by men and women with the passion to push beyond borders and boundaries, and the wisdom and courage to do what’s right.

The Customer & Digital Experience (CDE) Team is the foremost customer advocate within the Global Consumer Bank at Citi. We harness the full power of our people, data, and resources to maximize prospect & customer engagement in support of our strategic priorities. Our global team is responsible for driving all aspects of customer experience, targeting and engagement across the franchise. We take a disciplined, data-driven approach to enhancing the customer experience across the full lifecycle, with digital and mobile as priority channels for acquisition, servicing and engagement. We are focused on delivering sustained, long-term business benefit to the Global Consumer Bank by accelerating our progress towards being an industry-leading digital bank.

The Marketing Portal Product Owner is responsible for setting the strategy, vision, and partnering across the organization to deliver the best in class user experience for Citi marketers. The product owner is primarily focused on working with client organizations across all lines of business to define and reengineer business processes to create user friendly software to ensure a strong change and control management process for marketing campaigns.

The Global Reengineering and Marketing Operations business is seeking a talented, imaginative, and experienced product owner that has strong passion for control and content management and strives to ensure consistent and stringent guardrails are placed on the tool to allow for simple management of creative and campaign timelines across multiple lines of business.This individual will report directly to the Director of Marketing Delivery Management and be responsible for setting the strategic direction, vision, and standards for incorporating the appropriate design approach to create the best usability for end users in the tool.He/she will accept, prioritize, plan, and manage requests from ALL client organizations to create/update processes/workflows, fields, and online forms within the tool. In addition will lead and analyze key performance indicators to set the key priorities for the development of the roadmap, prioritizing the release schedule, and ensuring organizational adoption of process and tool changes. Additionally, this person will act as the main liaison with stakeholders across the businesses (Product owners, Legal, Compliance, Marketing, Operations) to ensure that we are optimizing business value.The SVP, Global Reengineering and Marketing Operations, Marketing Portal Product Owner is accountable for succeeding against identified metrics, help manage product budget and financials, and ensure the journey team is effectively working together.He/she must have strong business and leadership skills as well as enough experience with technology to understand: what is feasible, how trends will affect the product in the future, and how to translate marketing and control needs into technology requirements.

Key Responsibilities

Creating and managing the vision of the tool with a cross business perspective

·Lead team to identify, consolidate, and integrate customer and business needs, to prioritize needs and evolve product roadmap that will deliver remarkable capabilities to our customers.

·Accept, prioritize, plan, and manage requests from ALL client organizations to create/update processes/workflows, fields, online forms, etc. within the tool

·Partner with Agile Scrum teams to support and implement the build of a best in class Creative and Campaign management experience and ensure progress is being made against the journey backlogs

·Support partnerships with global and regional consumer stakeholders and with global channel teams to evolve, integrate, align, prioritize, and represent business and internal customer needs.

·Develop and provide a dashboard that monitors and tracks KPIs that include ongoing system health and changes to Sr. Leadership on an on-going basis

·Interface with Legal, Compliance, Risk, and ensure strategies and execution for the set of features under their control are delivered flawlessly and meet key compliance, risk, and control need to protect both our business and customer interests.

·Work with client organizations to define business processes and challenge them to simplify and reengineer

oMake those updates in the tool

oTest process/field/form updates in the tool (Citi suggested changes)

oConduct production validation on all changes

oProvide training to end users

oTest vendor updates to the tool (new versions of software)

oPartner with Control to ensure that business process changes are approved

oPartner with IT and Architecture to build interfaces/integrations with other systems

oPartner with IT, vendor, Info Sec to complete security assessments

Vendor Management

·Manage relationship with the vendor

·Accept, prioritize, and manage tool enhancements and drive these with the vendor

Application Owner

·Provide production support to end users

·Communicate changes to the end users

·Manage COB testing


·Process control, user experience mindset.

·Innovative thinking with the ability to challenge the status quo and come up with creative solutions to solve problems and over come hurdles

·Solid product management background, with the ability to concurrently manage and assess broad strategies and execute against multiple priorities in rapidly evolving, often ambiguous and complex situations

·Strong technical acumen, prior experience working with Marketing Operations/Marketing Resource Management technology is preferred

·Strong team player, with excellent interpersonal skills and ability to influence, collaborate and communicate across all levels and across lines of business, internal resources and external vendors

·Solid experience working in Agile operating models

·3+ years’ experience in product strategy role or product development

·7+ years’ experience in Financial Services and/or Credit Cards