Allergan Product Manager Marketing Anti-Infectives in Jersey City, New Jersey
Product Manager Marketing Anti-Infectives
Jersey City, New Jersey, United States at http://agn.referrals.selectminds.com/jobs/651/other-jobs-matching/location-only
Oct 02, 2016Post Date
Allergan plc (NYSE: AGN) is a bold, global pharmaceutical company and a leader in a new industry model – Growth Pharma. Allergan is focused on developing, manufacturing and commercializing branded pharmaceuticals and biologic products for patients around the world.
Allergan markets a portfolio of best-in-class products that provide novel treatments for the central nervous system, eye care, medical aesthetics and dermatology, gastroenterology, women's health, urology, anti-infective and cardiovascular therapeutic categories. With commercial operations in approximately 100 countries, Allergan is committed to working with physicians, healthcare providers and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives.
Our success is powered by our world-class team’s commitment to being Bold for Life. Together, we build bridges, power ideas, act fast and drive results for our customers and patients around the world by always doing what it is right.
Join one of the world’s fastest growing pharmaceutical companies!
At Allergan you will have the opportunity to thrive in a fast-paced, strategic environment where bold, innovative thinking isn’t just welcomed, it’s encouraged. Across all functions, we relish the opportunity to help our people fulfill their potential. Our rapid growth strategy means plenty of opportunities to step into the spotlight.
This position is accountable for healthcare professional (HCP) promotional efforts for an IV antibiotic medication. Responsibilities include developing and implementing effective marketing programs and tactics in order to maximize revenue, market share and profitability goals. The incumbent of this role will report to the Executive Director of Marketing. Cross-functional planning and communication with internal departments including Multichannel Marketing, Managed Markets, Market Research, Field Sales, Medical, Regulatory, and Legal. External relationships include those with key thought leaders and professional services partnerships/agencies.
Main Areas of Responsibilities
Develop high-impact sales materials by working closely with advertising agency, market research team and field sales
Drive online presence as part of non-personal promotion digital strategy to expand share of voice beyond traditional field sales channel
Lead POA/Sales Meeting development & training workshops to translate brand strategy into key customer messaging
Develop promotional activities at national conventions to maximize brand presence vs. competition
Manage brand budget to optimize spend against highest ROI tactics
Direct field communications to engage and motivate sales force with new resource updates and best practice sharing
Evaluate and quantify commercial impact of entering new sites of care to drive brand growth
The following listed requirements need to be met at a minimum level to be considered for the job:
Three – seven (3-7 years progressive sales and brand management/marketing experience within the pharmaceutical industry required
Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow-up
Solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes
The below skills are attributes that may not be mandatory, but are definitely desired in the ideal candidate:
- Hospital/institutional experience a plus
- Undergraduate degree or equivalent; a MBA degree strongly preferred