Grantham University Creative Marketing Manager in Lenexa, Kansas
Creative Marketing Manager
Position: Creative Marketing Manager
Department: Marketing Communications
Reports To: Executive Vice President of Marketing
Location: Lenexa, KS
COMPANY OVERVIEW:Be a Life Changer! Grantham University is a nationally accredited online University founded in 1951 by a veteran to serve active duty and retired military service members, along with other non-traditional students. Since our move from Slidell, Louisiana, to the Greater Kansas City Metropolitan area in 2005, we have grown steadily and have added jobs to the community. If you are looking for a rewarding position with an organization that allows you to positively change lives every day through the power of education, look no further than Grantham University.
POSITION DESCRIPTION:The Creative Marketing Manager is responsible for the University’s brand management and creative messaging strategy. The manager oversees the creative direction and messaging strategy that promotes the University mission, vision, and core values and articulation of the brand strategy. This role is responsible to be a forward thinker and find innovative ways to further the University brand and forecasts future trends. The incumbent will serve as a leader in the marketing department and within the University. This is a supervisory position and located on site in Lenexa, KS.
KEY JOB RESPONSIBILITIES:
Ensure a consistent, branded University image throughout all promotional materials and University initiatives
Develop positioning recommendations, guide market research analysis and define brand elements, voice and tone
Track latest trends in design, advertising & marketing to enhance University brand
Lead the creative marketing process and provide creative direction to staff
Develop creative briefs, guidelines, and strategies for marketing and advertising campaigns
Lead creative projects and oversee their completion
Lead, develop and further enhance the University brand strategy and articulation of same
Ensure quality of solutions in terms of both creative quality and strategic relevance
Develop and maintain enhancement schedule/calendar for University and corporate Web sites consistent with current University image and brand strategy
Work closely with other departments and University operations to educate and communicate brand strategy, standards and articulation of differentiation in the higher education marketplace
Help conduct quantitative and qualitative studies and implement suggestions to enhance marketing initiatives
Manage the production and development of marketing and promotional collateral, direct mail and e-mail marketing campaigns, advertising and interactive media campaigns
Track results against goals, evaluate effectiveness of various strategies, and use results to improve or change strategies as necessary
Recruit, train, manage and retain creative staff, including goal setting, evaluating performance, providing actionable feedback, developing plans for improvement, and encouraging and fostering a team atmosphere
Plan, conduct, and evaluate research that will provide insight and creative direction to support marketing plans, new programs introductions, new market segments, brand strategy, etc.
Serve on cross-functional teams as necessary
Communicate business and technical needs to appropriate departments and vendors for assigned projects
Manage approved external vendors and agencies to meet established goals maintain relationships
Prepare price comparison analysis for all projects
Understand and follow purchase order and invoice processing procedures
Obtain necessary approvals, ensuring all finished projects meet business standards
Manage and coordinate special events
Manage and track departmental expenditures against established budget
Perform other tasks assigned
EDUCATION/ WORK EXPERIENCE REQUIREMENTS AND DESIRED SKILLS:
Bachelor’s Degree in business, marketing, advertising, communications, graphic or fine arts or related field is required.
5-7 years of increasingly responsible creative marketing or brand management experience, preferably in education or for a consumer product or service with multiple markets/locations, and preferably for a high-consideration product or service
Able to direct and motivate team members to help them use their creative talents effectively
Ability to be a forward thinker to anticipate future trends and product success
Ability to operate successfully within a goal-driven,fast-pacedenvironment
5+ years of hands-on experience with graphic design, and brand management required.
Ability to think “outside the box” and a drive for excellence to pursue brand recognition and awareness in an increasingly competitive environment
Ability to invent new ideas for branding, advertising campaigns and marketing messages.
Excellent working knowledge of software such as Photoshop, Illustrator, InDesign is required.
Analytical abilities are essential
High level of integrity, sensitivity to confidential information, and discretion required
The successful candidate will have an entrepreneurial spirit and demonstrate a proven ability to succeed in a rapidly expanding organization with aggressive growth goals.
Proven ability to create and lead a department of multiple staff members with varying responsibilities, to identify and hire excellent performers, to counsel and develop staff to take on increasing responsibilities
Able to manage multiple projects to timely and accurate completion
Able to communicate clearly and effectively in written documents and oral presentations
Knowledge of graphic communications technologies in prepress, printing and direct mail production preferred
Vendor management experience, including experience negotiating for best price, timely delivery and top quality work
Able to work in a positive team-oriented manner with a variety of people (students, faculty, staff, administrators, vendors, and members of the general public)
Language Skills: Able to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Able to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Able to write speeches and articles for publication that conform to prescribed style and format. Able to effectively present information to executive management, faculty, staff, and/or students.
Mathematical Skill: Able to work with mathematical concepts such as probability and statistical inference. Able to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Reasoning Ability:Able to define problems, collect data, establish facts, and draw valid conclusions. Ability to present facts to faculty for departmental response. Able to deal with a variety of information presented in oral or written formats. Able to deal with non-verbal behavior in assisting with problem resolution.
Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Frequently required to use hand to finger, handle, or feel (including the use of computer keyboards) and talk or hear (including the use of a telephone and computer).
Frequently required to walk, stand, and make presentations
This position may involve sitting at a desk for extended periods of time.
Specific vision abilities include: close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
Grantham will seek to reasonably accommodate qualified individuals with a disability. Such reasonable accommodation may take the form of making existing facilities readily accessible to or usable by individuals with a disability, restructuring jobs, modifying schedules, acquiring or modifying equipment, adjusting training materials, adjusting employment policies, and the like.
Integrity – operates within the highest ethical standards and integrity in all aspects of the position
Motivated/Results Oriented – fantastic record of personal drive and the determination to succeed
Mission Oriented – passionate about helping others; ownership spirit with a competitive disciplined execution for results
Listening Skills – must be an active listener to insure client needs are fully understood and met
Influence – skilled at directing and motivating others towards personal, academic and professional success