Grantham University Senior Communications Specialist in Lenexa, Kansas
Senior Communications Specialist
Position: Senior Communications Specialist
Department: Marketing / Communications
Location: Lenexa, Kansas
COMPANY OVERVIEW:Be A Life Changer! Grantham University is a nationally accredited online University founded in 1951 by a veteran to serve active duty and retired military service members along with other non-traditional students. Since our move from Slidell, Louisiana to the Greater Kansas City Metropolitan area in 2005, we have grown steadily and have added jobs to the community. If you are looking for a rewarding position that allows you to positively change lives every day through the power of education, please look into Grantham as an employer.
The Senior Communications Specialist is responsible for researching and writing internal and external communications that range from responses to critical student-impacting situations and proactive announcements of program launches to press releases and media pitches.
This position supports the Communication team’s strategic initiatives through development of comprehensive communications plans and a variety of supporting communication strategies, including press releases, speaker proposals, social media posts, and internal and external announcements. This is a non-supervisory position which works on site in Lenexa, KS.
KEY JOB RESPONSIBILITIES:
Collaborate with team members in the implementation of integrated communications strategies and tactics that support overarching goals and major initiatives.
Work with Student Advising, Financial Aid and other internal clients in the development of communications strategies to further student retention.
Respond to communications opportunities and gaps related to targeted populations (e.g., students, alumni, corporate partners, etc.) with the creation and implementation of strategic communications plans and tactics.
Proactively engage cross-organizational subject matter experts in the automation of email campaigns; interact with individuals of all levels throughout the University in the research, writing and approval of content.
Manage/promote University news and events across all employee and student communications channels (e.g., the employee and student portal, internal news monitors, etc.).
Cultivate, nurture and maintain relationships with appropriate media outlets
Develop strategic approach for earned media efforts.
Write strategic communications, media and public relations plans.
Identify media hooks, develop media materials and messaging, execute targeted pitches to media.
Establish and adopt consistency in messaging, tone and voice, using the Constitution and the University mission as the foundati Maintain brand standards.
Research market trends and competitors’ strategy, and leverage in creation of effective communications campaigns, themes and other creative solutions.
Other duties as assigned.
EDUCATION/ WORK EXPERIENCE REQUIREMENTS AND DESIRED SKILLS:
Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or a related field is required.
3 to 5 years’ experience in writing to a variety of audiences via email campaigns, intranet, video scripts, press materials, etc.
Advanced writing, editing and proofreading skills, with AP Style as the foundation.
Strong relationships with reporters, writers and key media outlets.
Strong interpersonal skills; ability to multi-task, yet maintain close attention to detail and timeliness of work production
Ability to proactively reach out to and engage with a variety of people (students, faculty, staff, University leadership, vendors, and members of the general public) in a positive, team-oriented manner
Advanced e-marketing skills and experience required
Advanced Word, Excel skills required
Language Skills: Able to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
Mathematical Skill: Able to work with mathematical concepts such as probability and
statistical inference. Able to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
- Reasoning Ability: Able to define problems, collect data, establish facts, and draw valid
conclusions. Ability to present facts to faculty for departmental response. Able to deal with a variety of information presented in oral or written formats. Able to deal with nonverbal behavior in assisting with
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Frequently required to use hand to finger, handle, or feel (including the use of computer keyboards) and talk or hear (including the use of a telephone and computer).
Frequently required to walk, stand, and make presentations.
This position may involve sitting at a desk for extended periods of time.
Specific vision abilities include: close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Grantham will seek to reasonably accommodate qualified individuals with a disability. Such reasonable accommodation may take the form of making existing facilities readily accessible to or usable by individuals with a disability, restructuring jobs, modifying schedules, acquiring or modifying equipment, adjusting training materials, adjusting employment policies, and the like.
Integrity – operates within the highest ethical standards and integrity in all aspects of the position
Motivated/Results Oriented – fantastic record of personal drive and the determination to succeed
Mission Oriented – passionate about helping others; ownership spirit with a competitive disciplined execution for results
Listening Skills – must be an active listener to insure client needs are fully understood and met
• Influence – skilled at directing and motivating others towards personal, academic and professional To success