Grantham University Vice President of Marketing in Lenexa, Kansas
Vice President of Marketing
Position: Vice President of Marketing
Department: Marketing/ Communications
Reports To: EVP – Chief Marketing Officer
Location: Lenexa, KS
COMPANY OVERVIEW:Be a Life Changer! Grantham University is a nationally accredited online University founded in 1951 by a veteran to serve active duty and retired military service members, along with other non-traditional students. Since our move from Slidell, Louisiana, to the Greater Kansas City Metropolitan area in 2005, we have grown steadily and have added jobs to the community. If you are looking for a rewarding position with an organization that allows you to positively change lives every day through the power of education, look no further than Grantham University.
The Vice-President of Marketing for Grantham University will serve as the in-house expert on marketing issues. The successful candidate will ensure Grantham University maintains its leadership role in the industry. This position will be involved with the development and execution of innovative, impactful marketing programs. The VP will manage all the following sales and marketing activities: advertising, public relations, market research, creative design/services, social media, lead acquisition, product marketing, sponsorships, military outreach and marketing strategy and planning. This position reports to the EVP/ Chief Marketing Officer and is a member of the senior leadership team.
KEY JOB RESPONSIBILITIES:
Lead Grantham University brand champion who is passionate about Grantham University’s history, uniqueness and growth opportunities
Review consumer, industry, and category research to identify trends and opportunities to pursue for Grantham University
Manage advertising, promotion, sponsorships, social media and public relations to enhance Grantham’s brand equity and image
Develop and track metrics and success criteria for all marketing initiatives
Look for new and innovative ways to profitably market and promote Grantham University products and services
Develop, administer and leverage the Grantham University marketing budget through on-going collaboration with senior leadership
Develop creative and cohesive marketing programs to support the overall Grantham University marketing objectives and strategies
Develop and implement powerful, business-building initiatives with select strategic partners which enhance the Grantham University brand as well as positively contribute to Grantham University brand equity among its constituencies
Implement testing programs to identify/validate potential growth opportunities
Other duties as assigned
EDUCATION/ WORK EXPERIENCE REQUIREMENTS AND DESIRED SKILLS:
Sales and Marketing executive (Senior Director level or higher) with a minimum of 10 years of experience required
Bachelor’s degree in Advertising, Marketing, or related degree is required
Demonstrate ability to successfully grow brands within highly competitive categories (preferably with major national brand(s))
Able to synthesize research and information to create compelling marketing and advertising programs
Proven sales management expertise; able to develop and leverage metrics and measurements to drive performance
Able to inspire the best from key support areas and to work effectively with other senior leaders
Demonstrate success in developing online marketing programs, long-term brand building initiatives, and growth initiatives
Proven ability to create and inspire marketing teams to go above and beyond what’s required to achieve success for the University as well as growing the team’s professional capabilities
Strong strategic planning and analytic skills in sales, marketing, and business (competitive strategy) required
Effective public speaking skills and presence required
Experience working with or partnering with a “parent” company preferred
Proficiency with Microsoft Word, Excel and PowerPoint required
Comfortable working in a matrix organizational structure
Minimal travel required
Able to effectively communicate orally (in person and by telephone) and in writing.
Able to multi-task, yet maintain close attention to detail and timeliness of work production.
Able to work in a positive team-oriented manner with a variety of people (students, faculty, staff, administrators, vendors, and members of the general public)
Excellent verbal and written communication skills
Language Skills: Able to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Able to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Able to write speeches and articles for publication that conform to prescribed style and format. Able to effectively present information to executive management, faculty, staff, students, and/or board of directors.
Mathematical Skill: Able to work with mathematical concepts such as probability and statistical inference. Able to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Reasoning Ability:Able to define problems, collect data, establish facts, and draw valid conclusions. Ability to present facts to faculty for departmental response. Able to deal with a variety of information presented in oral or written formats. Able to deal with non-verbal behavior in assisting with problem resolution.
Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Frequently required to use hand to finger, handle, or feel (including the use of computer keyboards) and talk or hear (including the use of a telephone and computer).
Frequently required to walk, stand, and make presentations
This position requires travel. A valid drivers’ license and a good driving record are required for this position.
his position may involve sitting at a desk for extended periods of time.
Specific vision abilities include: close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
Integrity – operates within the highest ethical standards and integrity in all aspects of the position
Motivated/Results Oriented – fantastic record of personal drive and the determination to succeed
Mission Oriented – passionate about helping others; ownership spirit with a competitive disciplined execution for results
Listening Skills – must be an active listener to insure client needs are fully understood and met
Influence – skilled at directing and motivating others towards personal, academic and professional success