Sanofi Group Senior Product Manager / Marketing Lead, Sarilumab in Mississauga, Ontario

Senior Product Manager / Marketing Lead, Sarilumab


Position Description: Senior Product Manager / Marketing Lead, SarilumabMarketing Lead

Location: Sanofi Genzyme Head Office / Mississauga, Ontario

Reporting To: Canadian Franchise Head, Immunology/Oncology, Sanofi Genzyme

Required Education: Bachelor’s Degree (or equivalent)

Language: English - Bilingualism (English & French) is an asset

Date: September 2, 2016

SanofiGenzyme focuses on developing specialty treatments for debilitating diseasesthat are often difficult to diagnose and treat, providing hope to patients andtheir families.

Sanofiin Canada embraces diversity in the workplace and is committed to achievingemployment equity. Our goal is to attract, develop and retain highly talentedemployees from diverse backgrounds, allowing us to benefit from a wide varietyof experiences and perspectives. We welcome applications from women, members ofvisible minorities, Aboriginal peoples and persons with disabilities.

Position Summary:

  • Lead and develop pre-launch/launch strategy and brand plan for Sarilumab based on patient centric-approach and deep customer insights to create differentiated brand value and establish conditions to maximize long term brand potential.

  • Partner with Global teams to support the brand vision for Sarilumab.

  • Responsible for achieving or exceeding P&L (revenue and profitability) targets for Sarilumab

  • Develop strategic scenarios and financials supported by clear assumptions; Critically evaluate and lead the prioritization of strategies Sarilumab

  • Using strategic thinking and expert knowledge of the brand planning process, lead cross-functional teams to develop long-range strategy plans to support brand

  • Deliver tools and manage third party agencies (tools, programs, etc) to maximize / optimize the resources (negotiate times lines, priorities, challenge the agency to optimize their resources, challenge them to delivers, including media and national ad campaigns

  • Ensure alignment of Marketing activities with global brands and influence Global activities and networking- key contact at Global Brand Team

  • Analyze, strategize, organize and drive timely execution of annual marketing plan to achieve superior results; Implement the brand positioning and align all messaging and tactics to it

  • Evaluate market environment using all available data on all customers and patients and clearly communicate a full understanding of key dynamics

  • Fully grasp rheumatoid arthritis treatment dynamics and care path. Refine market understanding, anticipation of new competitors, ongoing trial outcomes understanding and related immediate plans of action.

  • Proactively identify key customer insights by gathering and analyzing information from different sources. Interact with key customers and patients to fully understand their needs

  • Anticipate competitor strategies and tactics by ensuring team has access to all market intelligence data and encourage cross-functional colleagues to contribute

  • Understand rheumatoid arthritis in terms of disease epidemiology, diagnosis rates, barriers to disease management, current disease options, pros and cons of different treatment options

  • In collaboration with various support functions, ensure sufficient product supply, favourable market access and efficient distribution for Sarilumab within Canada

  • In collaboration with Medical Affairs, contribute to the planning and implementation of clinical research and approved ISSs

  • Manage promotional and assigned non-product expense budgets

  • Manage product forecasting with responsibility for monthly, quarterly and annual P&L results

  • Develops promotional materials and campaigns, including: sales tools, product messaging, direct mail / blast fax / Internet, PR campaigns, advertising, teleconferences

  • In conjunction with Government Affairs and Market Access personnel, secure / maintain reimbursement for assigned product in all provinces and with private payers

  • Sets clear field force objectives to achieve brand objectives

  • Actively involve representatives of the salesforce and medical in the development of the strategic brand plan and individual marketing tactics

  • Assist in the development and implementation of sales meetings

  • Manage national / local advisory groups and treatment guidelines/consensus statements

  • Organize and enable patient advocacy groups to support product and access to care

  • Business travel required within Canada (regular) and internationally (sporadic).


Education and Experience:

  • Bachelor degree or equivalent, MBA or graduate degree a plus

  • Minimum 4 years product management experience or equivalent in related area and expert knowledge of biologics for treatment of Rheumatoid arthritis /or at least two years of experience in a related position (ex: Sales Management, Professional Education, Business Information and Research, Training) in the RA market

  • Experiencing in developing and managing patient-access programs to support private payor market; managing infusion clinic partnerships and contracting an asset.

  • Experience successfully launching a biologic in a highly competitive and developed rheumatology market

  • Sales experience in immunology biologics market

  • Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment) and stay abreast of new marketing trends

  • Working knowledge of reimbursement on provincial and private payer levels

Knowledge & Skills:

  • Strong results orientation i.e. has a proactive, business-oriented focus with the resolve to set challenging goals and demonstrate the commitment and persistence to achieve them.

  • Proven ability to work in a fast-paced, change-oriented environment.

  • Proven ability to function effectively and easily at all levels of the organization

  • Possess excellent technical aptitude and marketing ability skills with a proven ability to innovate

  • Strong analytical / problem solving skills.

  • Fluency in English, with additional skills in French as an asset

  • Demonstrate superb written, verbal and presentation skills

Thank you in advance for your interest.

Only those candidates selected for interviews will be contacted.

We are an equal opportunity employer.

Follow Sanofi Canada on Twitter: @SanofiCanada


Job: Marketing

Primary Location: Canada-Ontario-Mississauga

Job Posting: Sep 14, 2016, 10:02:35 AM

Job Type: Regular

Employee Status: Regular