SAP Solutions & Audiences Marketer (SAP LABs) Job in Moscow, Russia
Requisition ID: 127980
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time
As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.
Expectation overview for Solutions & Audiences Marketer:
Develop Marketing plan based on relevant strategy, tactics for the dedicated product solutions (HCP, IoT) and audiences (Developers, IT, relative business functions), based on clear positioning and messaging to support respective business units objectives.
Act as an expert and become recognized as thought leader and evangelist for the respective Solutions inside SAP and external perception. EXPECTATIONS AND TASKS: Typical responsibilities and tasks include:• Market and Business Situation analysis: understand the market economics, competitive environment, eco-system, whitespace, trends, opportunities, and (global) business objectives.• Inbound Influence on Product Development (Product Marketing) - Provide basic market insights to drive product capabilities. Segmentation. Advocate for the customer. Help to influence and drive innovation.• Strategic Planning - Contribute to marketing business planning based on corporate priorities and whitespace opportunities. Deliver recommendations to the field.• Program Planning - Contribute to Integrated Marketing Management on program build through positioning, messaging, content, and respective solution/industry expertise.• Core Content Development - Act as subject matter specialist, collaborating with Ecosystem & Channel Marketing to define (joint) offerings, positioning, and messaging that will be integrated into marketing programs and campaigns. Use relevant communication channels and tools with focus on digital: support site content and promotion, smm, digital campaigns)• Influencer/Analyst Management - Perform certain activities to drive strategy/interaction with market stakeholders such as Analyst Relations, Public Relations, and other communication channels (i.e. social media) to deliver thought leader messages into the market.• Develop Core Assets and Offers - Develop certain customer facing assets and ensure respective rollout and availability to marketing program managers and execution teams. Create local marketing content: videos, leaflets, copywriting• Sales Enablement - Provide direct support (i.e. deal support, messaging, deal cycle, analysis, etc.) to sales teams when requested.• Independently assess, analyze, and evaluate insights and market reactions (i.e. via social media channels) to optimize marketing strategies and influence communication. WORK EXPERIENCE: • Minimum 3 years of related experience (experience in Marketing minimum 2 years, knowledge of IT market or SAP eco-system is an advantage)• Project management experience (small, medium to large-scaled projects)• Supporting organizational change EDUCATION AND QUALIFICATION / SKILLS AND COMPETENCIES: Bachelor's degree or equivalent requiredFast learnerWilling to develop in Technology Company
SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com , APJ: Careers.APJ@sap.com , EMEA: Careers@sap.com ). Requests for reasonable accommodation will be considered on a case-by-case basis.
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