SAP Solutions Marketing Manager Job in Moscow, Russia
Requisition ID: 124705
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time
As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.
Expectation overview for Solution Marketing & Product Marketing : Develop suitable strategy, tactics and marketing plan for the dedicated product solutions (LoB, Big Data, Analytics) and audiences, based on clear positioning and messaging to support respective business and pipeline objectives. Act as an expert and to become recognized as thought leader and evangelist inside SAP influencing internal solution innovations, core marketing strategies, and external company perception.
EXPECTATIONS AND TASKS:
Typical responsibilities and tasks include:
•Market and Business Situation analysis - Understand the market economics, whitespace, trends and opportunities, and (global) business objectives.
•Inbound Influence on Product Development (Product Marketing) - Provide basic market insights to drive product capabilities. Advocate for the customer. Help to influence and drive innovation.
•Strategic Planning - Contribute to marketing business planning based on corporate priorities and whitespace opportunities. Deliver recommendations to the field.
•Program Planning - Contribute to Integrated Marketing Management on program build through positioning, messaging, content, and respective solution/industry expertise.
•Core Content Development - Act as subject matter specialist, collaborating with Ecosystem & Channel Marketing to define (joint) offerings, positioning, and messaging that will be integrated into marketing programs and campaigns.
•Influencer/Analyst Management - Perform certain activities to drive strategy/interaction with market stakeholders such as Analyst Relations, Public Relations, and other communication channels (i.e. social media) to deliver thought leader messages into the market.
•Thought Leadership and Communication - With guidance, serve as a public voice to the market, and act as a solution evangelist.
•Develop Core Assets and Offers - Develop certain customer facing assets and ensure respective rollout and availability to marketing program managers and execution teams.
•Sales Enablement - Provide direct support (i.e. deal support, messaging, deal cycle, analysis, etc.) to sales teams.
•Independently assess, analyze, and evaluate messages and market reactions (i.e. via social media channels) to optimize marketing strategies and influence communication.
•Minimum 4-7 years of related experience (experience in Marketing minimum 3 years, knowledge of IT market is an advantage, passion for technology topics)
•Project leadership (medium to large-scaled projects)
•Supporting organizational change
•Guiding and mentoring peers and/or junior level colleagues
EDUCATION AND QUALIFICATION / SKILLS AND COMPETENCIES:
Bachelor's degree or equivalent required
SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com , APJ: Careers.APJ@sap.com , EMEA: email@example.com ). Requests for reasonable accommodation will be considered on a case-by-case basis.
Additional Locations: No Selection