IBM Portfolio Marketing Manager - Technology Support Services in Noida, India
About IBM:-IBM has been present in India since 1992. IBM India's solutions and services span all major industries including financial services, healthcare, government, automotive, telecommunications and education, among others. As a trusted partner with wide-ranging service capabilities, IBM helps clients transform and succeed in challenging circumstances. The diversity and breadth of the entire IBM portfolio of research, consulting, solutions, services, systems and software, uniquely distinguishes IBM India from other companies in the industry.Business Unit Introduction:-IBM Sales & Distribution develops, integrates, sells and distributes IBM's unparalleled array of products and services. IBM offers its products through its global organizations. Consistent with IBM's focus on business values, the company's global team of account representatives combines a deep understanding of each client's organizational and industry specific needs with comprehensive knowledge of the products, technologies and services offered by IBM and its network of business partners.Who you are:
- Lead and manage the North America Technology Support Services Portfolio Marketing working closely with NA Global Technology Services Marketing Leader and TSS Business Leader.
What you'll do : Apply deep portfolio, buyer, segment and routes-to-market expertise to develop the end-to-end marketing strategy for TSS in NA addressing selected buyer groups/cohorts• Interlock with WW team to bring out unique/compelling point of views (POVs), strategic messaging and leadership proof points that can be leveraged to improve GTS market position, competitive advantage and business results• Partner across the marketing, Offering Management and sales ecosystem to continuously optimize execution to achieve desired business results• Translate marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities• Regular interlock with business leader to understand the pipeline and enablement needs and help define develop action plan to close the gaps, including: Enablement to improve field skills, corrective actions and pervasive issue resolution in order to help close any gaps.• Define and help execute sales enablement requirements - Drive increased awareness within GTS NA sales community and help enhance portfolio presence within S&D sales community on how to leverage marketing initiatives to engage clientsHow we’ll help you grow:
You’ll have access to all the technical and management training courses you need to become the expert you want to be.
You’ll learn directly from expert developers in the field; our team leads love to mentor.
You have the opportunity to work in many different areas to figure out what really excites you.
• Good understanding of Portfolio Marketing• Expert in crafting value proposition and messaging and proficient in social media marketing• Excellence in communications and presentations and strong project management skills• Strategic planning and analytic skills and proven consultative skills• Must be self-driven, proactive and a team player• Strong leadership skills• Teaming – able to work effectively in a matrix environment