Canlan Ice Sports Corp. Sales and Marketing Manager in Oshawa, Ontario

Canlan Ice Sports - Oshawa Canlan Ice Sports Oshawa is currently looking for a Sales and Marketing Manager Reporting to the General Manager the primary responsibility of the incumbent is to provide leadership for the development and execution of new sales with a primary sales focus in the areas of Ice Sales (Contracts & Spots), In house tournaments, ASHL, Youth Leagues and Camps. Lead the development of marketing programs and initiatives designed to support Canlan’s identified revenue and new customer growth objectives. This role will manage the entire sales and marketing process; from bringing awareness and promoting the facilities products and services, to introduction of the facility to new prospects. This person will assume a leadership position to direct and motivate the facility’s extended Sales Team to increase facility revenue and provide a best-in-class recreational customer experience. Further, the Sales & Marketing Manager will contribute as a resource to find ways to heighten our ability to retain our existing customer-base to capitalize on retention opportunities as well as drive ancillary and package sales results. The incumbent will be entrepreneurial and passionate about selling a sports and recreational experience with a truly differentiated competitive advantage. He/she will be responsible for identifying, prospecting, and securing business opportunities to support new revenue. As a result, this role will develop and implement sales strategies for new account prospects, designed to deliver new business opportunities. The Director of Sales will provide specific direction and development for the role and responsibilities. The Sales & Marketing Manager will partner with the Director of Sales on a dotted line reporting basis.Major Relationships: Responsibility for building relationships and alliances, internal and external, networking with others, further developing knowledge of industry leading sales and marketing procedures, situations and culture in the organization to identify opportunities for execution at their facility. Will build strategic relationships with others to advance the success of their facility and the Canlan organization as a whole including but not limited to the following;General ManagerSales & Marketing Coordinator Director of SalesCorporate Marketing DirectorDepartmental DirectorsDepartmental Corporate ManagersASHL ManagerPrograms ManagerFood & Beverage Manager Sports Store SupervisorCustomer Service RepresentativesCorporate Sponsorship DirectorCanlan Classic Tournament Team SKILLS AND KNOWLEDGE:PROVIDES SALES LEADERSHIP:Grow / develop facility sales and revenues. Conducts sales calls and presentations.Leads in the development and execution of an fully integrated aggressive sales strategy for the facility.Identifies opportunities for telemarketing initiatives for Sales Coordinators, League and Program departments.Reviews ice field flows at least 6 months in advance to develop an action plan to sell any unused inventory.Manages the Sales Coordinator, League Department and Programs Department to ensure overall facility goals are achieved.Manage and develop staff within the department (inclusive of ongoing learning and development initiatives and related follow up / follow through).Creates reviews and implements the ice plan to maximize ice revenues.PROVIDES MARKETING LEADERSHIP:Leads in the development and execution of relevant marketing materials and strategies to ensure proper branding and facility offering awareness.Ensures all corporate marketing initiatives are implemented.Ensures development and implementation of facility marketing strategy and action plan.On an ongoing basis, identifies the current market social, demographic and corporate trends that may impact the facility's ability to meet its objectives.Develops and maintains strategic relationships to maximize revenue.PLANS & IMPLEMENT PROMOTIONS:Plans and implements, special events and promotional items in keeping with existing legislative perimeters.Assesses existing programs and make recommendations for adjustments to offer program progression to cater to a wider audience.QUALIFICATIONS / SPECIAL SKILLS:Strong follow up skills and an ability to deal with tact, diplomacy and confidentiality. Previous experience selling or within a sales environment.Prior staff leadership / management experience beneficial.Strong computer skills (M.S. Office Suite, Database management and Internet). EXPERIENCE AND EDUCATION:Diploma or Degree in Business, Recreation, Facility Management or a combination of experience and education.Demonstrated sales, marketing and communication skills.3+ years experience within a sports and/or recreational programs environment.If you are interested in the position and becoming part of the Canlan team please apply online. REQNUMBER: 1650