SAP Director/Sr. Director Solution Marketing - Financial Solutions (Ariba) Job in Palo Alto, California

Requisition ID: 113312

Work Area: Marketing

Expected Travel: 0 - 10%

Career Status: Professional

Employment Type: Regular Full Time


As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.


Director/Sr. Director Solution Marketing – Financial Solutions


SAP Ariba Marketing

Reports To (Name & Title):

Vice President, Solution & Customer Marketing



Company Overview

SAP Ariba

SAP Ariba is the world’s largest business commerce network. We help companies extend their business commerce processes into the cloud, where they can use our solutions and Ariba Network to work more efficiently and effectively with their trading partners. Together with SAP we are combining the best of both companies to fuel a whole new way of doing business in today's networked economy. Join us at at . The SAP Ariba Marketing organization is a dynamic team leading the growth efforts for the business through brand awareness, pipeline delivery and solution and customer marketing. We are seeking talent that is best-in-class to join our team of high performers and really great people.

Job Description Overview:

SAP Ariba is seeking a highly motivated and collaborative individual serve as the solution marketing lead for its Financial Solutions area. A successful candidate will have excellent strategic marketing skills, particularly in the area of marketing planning, execution and leadership in driving go-to-market strategies, as well as domain expertise in financial software solutions. This role will also utilize program management skills, helping to coordinate the execution of cross-functional marketing programs and team members, as well as serve as a spokesperson for the financial solutions area.

Key Responsibilities:

  • Drive overall GTM efforts for SAP Ariba’s financial solution, including developing and execute marketing plans.

  • Work closely with financial solutions commercial team in developing marketing programs to drive awareness, pipeline, etc.

  • Develop positioning and messaging strategy, as well as specific solution content, naming, etc.

  • Drive the development of solution marketing collateral, such as sales presentations, data sheets, videos, etc., as well as original thought leadership pieces.

  • Support audience marketing and other cross-marketing programs, including web, PR, social media and events teams

  • Participate in both internal and external industry events, as both a speaker and content facilitator.

  • Manage budget for marketing programs

  • Coordinate efforts of dedicated Financial Solutions marketing team members

  • Serve as spokesperson for solution area. Work with industry analysts and leverage social media channels

  • Drive market research and customer sales cycles as needed


The role demands an individual who is agile and can ramp quickly into an innovation-led, cloud/SaaS environment. The ideal candidate will have excellent marketing strategy & communication skills, a self-motivated drive, leadership skills, and the unique ability to deliver fast time-to-market with high quality and flawless execution.

The candidate must have:

  • 5-7 years’ experience in marketing strategy, product marketing or related marketing roles

  • Domain expertise in financial software solutions

  • Proven success developing integrated marketing plans

  • Track record for driving innovative, creative concepts through to execution

  • People management skills and ability to lead team members and drive efforts of others across the organization

  • Ability to think strategically and execute with attention to detail.

  • Good customer-facing skills and experience

  • Must be a team player, demonstrated high performer and willingness to take initiative.

  • Ability to develop effective working relationships across the company, including other marketing teams, sales, product management and business development.

  • Bachelor's or master’s degree, with degree in business administration, marketing or related fields a plus


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations team (Americas: or , APJ: , EMEA: ). Requests for reasonable accommodation will be considered on a case-by-case basis.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Additional Locations: No Selection