SAP VP Media Relations Job in Palo Alto, California


Global Corporate Affairs is responsible for SAP's corporate reputation, communications, government relations and corporate social responsibility. The team develops strategic messaging and corporate content and engages vital audiences in dialogue.

The VP of Media Relations leads SAP’s conventional and social media, serves as corporate spokesperson and has direct people responsibility.

The key areas of responsibility for Media Relations include:

  • Developing and pitching the right media formats and content to drive positive coverage about SAP

  • for key corporate issues such as strategy, earnings, strategic innovation topics and/or solution-/product-/customer-related topics …

  • proactively engage and build strong relationships with the relevant global, regional, and/or local media (online, print, social media, broadcast, business, and/or trade press/verticals)

  • Maintaining a story pipeline that strengthens SAP’s public profile with regard to business strategy, innovation and thought leadership as well as leading market position in business software

  • Developing new media formats and engagement models with key editors to help drive share of voice and favorability across all of SAP’s key markets

  • Developing and executing annual media relations plans in alignment with the overall Global Corporate Affairs plan.

  • Identifying budget requirements and managing financial forecasts.

  • Building and maintaining a network of trusted relationships with relevant members of the media and blogger communities

  • Channeling direct feedback from media and bloggers as well as media monitoring results into the communications planning process


  • Develop push and pull channels and formats designed for media /bloggers

  • Develop creative story pitches

  • Ensure continuous dialog with selected key journalists/bloggers for mutual trust and insight

  • Manage agency resources and quality in support of Media Relations key responsibilities

  • Develop PR strategies and messaging for critical communications scenarios and objectives

  • Provide PR advice and guidance to senior management

  • Manage critical communications projects/campaigns

  • Analyze media-monitoring data and deriving need for adjusting communications strategy and tactics

  • Provide regular updates on achievements against objectives to team leads



  • Bachelor’s degree with focus on communications or equivalent; advanced degree preferred


  • Fluency in English and German; other languages are a plus

  • Proven track record to interact with executives/top management

  • Excellent writing skills in German and English

  • Understanding of / interest in SAP strategy and its technologies and applications

  • Strong ability to competently and most professionally deal with confidential and sensitive information

Work Experience

  • 10 years' experience in Media Relations, Journalism or equivalent; preferrably in the technology arena

  • Experience of working with top and senior management

  • Strong experience and knowhow in the IT industry

  • Proven ability to develop integrated communications strategy and programs