HP Amazon Marketing Specialist in San Diego, California

Amazon Marketing Specialist

Description -

• Develop, drive and evaluate the online customer experience strategy and roadmap for Original HP Supplies in the US

• Develop, drive and evaluate key web or interactive marketing strategies to reach online customers or internal audiences

• Develop and drive editorial strategies, content and direction for online properties, landing pages or websites

• Establish, track and measure business group or country measurements of success such as web traffic, revenue and leads generated, Total Customer Experience (TCE)

• Lead the adoption of company web standards, processes and tools

• Select, manage and motivate agencies or contractors

• Manage functional budgets

• Scope can be local, regional or global

• Role can be within a business, function or corporate

• May interact with senior levels of the company

Education and Experience Required:

• Business Analyst (BA) or Bachelor of Science (BS) degree in Communications or Marketing

• Expertise and knowledge in the online space (web, email, search, content, social, etc), including trends and technologies

• 7+ years of experience in interactive marketing or customer experience/user interface

Knowledge and Skills Required:

• Advanced writing and editing for the web – very minimal peer or manager edits needed

• Proven web analytical skills (measurement, Return on Investment (ROI), forecasting)

• Strong organization and program management skills

• Ability to link interactive plans and activities to business results

• Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models)

• Strong knowledge of Internet principles and web site production

• Strong knowledge of direct marketing and Customer Relationship Management (CRM)

• Maintain company marketing management systems as needed

• Proven experience managing, leading, driving and measuring virtual teams toward common goal

• High levels of tact and diplomacy

• Agency and budget management

Job -


Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -


Relocation -


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