Citi GCG - AVP, Affluent & Super Affluent Marketing in Singapore, Singapore
Primary Location: Singapore,Singapore,Singapore
Education: Bachelor's Degree
Job Function: Marketing
Shift: Day Job
Employee Status: Regular
Travel Time: No
Job ID: 16038987
Scope of responsibilities – AVP Affluent Segment Marketing
Work with Segment Marketing Head on brand building, marketing and acquisition strategy for the Affluent and Super Affluent segments; and create robust tracking, and in depth analysis of the same.
Create, develop and run through-the-line campaigns for bank-wide and segment promotions and activities to drive KPIS such as brand awareness, SOV and engagement.
Create a suite of marketing communications and collaterals, ATL, BTL and digital, for ongoing engagement, which are relevant at different stages of customer relationship with the bank.
Digital & Social Media knowledge is crucial, must have experience in use of these platforms for branding, engagement and acquisition purposes; with strong tracking and analysis capabilities. Good understanding of the trends and innovations within the digital and social media platforms.
Run online acquisition campaigns, with day-to-day and weekly tracking as required, and analyze results working closely with agency and digital marketing team to optimize online buys for improved results.
Manage agency relationships, and drive agency interaction on all campaigns for the segment, commencing from briefing all the way through to production and execution.
Independent and highly resourceful. Work closely with Product Managers and other Marketing team members to :
Create and run campaigns, fully supporting Segments’ marketing needs
Closely track, analyze and report on the performance of all marketing campaigns to ensure results are on track, to identify the problems/issues and recommend solutions to rectify them
Work with stakeholders to ensure quality output with effective execution of all marketing campaigns and materials
Ensure adherence to all regulatory and audit requirements for all pieces of work covered by staff and team.
Lead projects and campaigns that may involve teamwork across marketing team segments, guide task-force members if any, on required work scope and deliverables, and manage the projects from start to end, ensuring successful implementation
- To Affluent and Super Affluent Segment Marketing Head
8 - 10 years of experience working in the marketing industry
2 - 4 years of financial services experience preferred
Key Competencies Required
Dynamic and positive attitude
Strong leadership capabilities
Strategic thinking and analytical skills
Through-the-line marketing experience crucial
Digital & social marketing experience required
Digital & social management experience beneficial
Excellent communication and presentation skills