SAP Integrated Marketing Senior Specialist Job in South San Francisco, California

Requisition ID: 127149

Work Area: Marketing

Expected Travel: 0 - 10%

Career Status: Professional

Employment Type: Regular Full Time

Career Level: T3

Recruiter Name: Rita Klumb


As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.

SAP is seeking a highly motivated and collaborative individual who is a strong campaign creator, writer and editor that's well versed in B2B corporate content and messaging. This role will help build and refine corporate campaigns, content and messaging across the business.

Planning, development, content, budget, project management and successful implementation of integrated marketing programs for audiences including awareness, demand generation, pipeline building, acceleration, and customer retention. Collaborate with various internal and external team including central, regional and local teams to capitalize on the marketing mix with emphasis on the customer. Expertly orchestrates branding, communications, data, marketing intelligence & operations, online, digital media, partners, customer references, sponsorships, and events to create integrated audience specific programs. Mentor and coaches others on integrated marketing programs.

Market Research & Insights – Serve as a leading authority to gather and synthesize market insights and company objectives including solutions, industry, geographies and other information. Be a thought leader in audience marketing and instruct others to expertly understand and define the target audience and its preferences, needs and challenges. Combine the audience insights with audience intelligence (e.g. propensity models) to build relevant programs and continuously improve the process. Guide others on audience insights and audience intelligence.

Expertly drive Strategic Planning – Set standards to work with Business Planning, Marketing Planning and Business Development/Management to determine strategic goals for region, market unit, country, or route to market and translate into integrated audience specific programs. Oversee and ensure programs and campaigns are expertly aligned with stated strategic goals. Is seen as a domain expert for planning integrated marketing programs.

Develop Content and Program Messaging – Apply superior knowledge to curate, build, tailor and syndicate content for awareness, demand generation and opportunity acceleration and other strategic purposes, combining market insights, business objectives knowledge of relevant elements of the SAP portfolio, audience insights and intelligence as well as key messages into integrated programs and/or campaigns. Teach others to make use of best practices to create repeatable processes and content. Be seen as a thought leader for content development.

Coach others to strategically manage asset development and independently deliver, together with Marketing Execution, Demand Generation and Strategic Marketing Communications, audience facing materials by leveraging, tailoring and syndicating content, positioning and messaging in order to develop high quality integrated marketing programs.

Stakeholder Management – Prime stakeholder management. Mentor others to ensure marketing programs closely align to business and sales goals. Share knowledge and expertise and be seen as a go to person for Integrated Marketing within marketing community. Set new standards in support/enable the sales organization through delivery of key customer assets and stories.

Independently plan and develop comprehensive integrated audience campaigns and working with Marketing Execution, identify targets, data, value propositions and tactics to achieve defined goals. Coach others on campaign planning and development.

Strategically drive complex program activation and acceleration within region, market unit, or country.

Write new content and project manage the delivery to the various audiences within and outside the organization. Collaborate with agencies and stakeholders across different departments within SAP to write or edit critical content materials such as copy for websites, landing pages, PowerPoint presentations, press releases as well as edit copy produced by other members of the team.

Demonstrate very high level of expertise in the evaluation of overall performance to drive strategic change and refine programs for a real business impact. This includes e.g. business and campaign performance across the whole marketing mix, program execution and pipeline impact. Proactively shares knowledge on performance management and drives best practices.

Instruct others to utilize standard tools and systems to document, communicate, measure and monitor program plan and facilitate execution to share content and assets. Performance and measurement to also include use of social media measurement and tools.

Teach others to expertly advise execution teams on configuration, execution and best practices.

Key responsibilities:

  • Create consistent and brand-relevant Corporate Messaging strategies and execute them across multiple audiences and channels:

  • Design the Corporate Messaging structure, hierarchy and framework, keeping the content fresh and relevant and in line with the newly launched products or technology innovations

  • Engage with our messaging agency to refine the corporate messaging strategy and update the corporate messaging structure when needed

  • Work collaboratively in a creative team to concept, write and implement new corporate brand assets such as corporate presentations and brochures, fact sheets, brand point of view documents, corporate videos, etc.

  • Drive consistent messaging across products, apps, website, social media, blogs and marketing campaign content.

  • Write content as part of the campaign BOM

  • Manage the outsourcing of content copy to SAP preferred vendors and contractors when needed

  • Help lead multi-disciplinary discussions with stakeholders from content ideation, strategy development and final deployment


The role demands an individual who is agile and can ramp quickly into a fast paced cloud/SaaS environment. The ideal candidate will have excellent communication skills, a self-motivated drive, and the unique ability to deliver fast with high quality and flawless execution.

The candidate must have:

  • Marketing strategy development and planning

  • Experience creating content in-house, at a creative or media agency as a content writer/strategist or copywriter.

  • Project leadership (large-scaled projects)

  • Very high change agility

  • Ambassador/Thought leader for Integrated Marketing

  • Coaching and mentoring peers, expert and senior level colleagues

  • Drive proactive continuous improvements and influences the business strategy

  • Deliver break through results

  • Cross functional program management expertise

  • Passion for both high-level strategy and hands-on writing and editing for web, mobile and social experiences


Minimum 5-8 years of related experience

Project leadership (medium to large-scaled projects)

Supporting organizational change


Bachelor's degree or equivalent required


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or , APJ: , EMEA: ). Requests for reasonable accommodation will be considered on a case-by-case basis.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

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