Avispa Technology Social Media Manager 428510 in Sunnyvale, California
Social Media Manager
• As a critical member of the company’s digital marketing team, this individual will manage social media for some of our business units including content idealization, creation, editing, curation and optimization. • Candidate will utilize social media platforms and tools to develop and increase brand awareness, drive traffic to and across digital ecosystem; generate interest and ultimately impact overall growth and revenue. • The ideal candidate will have a proven track record of working solo and with teams to conceive, create, and execute highly engaging social media programs. • The candidate will also have in-depth knowledge of best practices across all platforms. • Candidate must possess a strong grasp of Copy Writing specific to the social media space and different channels and how to articulate articulating what makes our products unique. • Candidate must also use a metrics-driven approach to manage the channel and can provide analytics and actionable reporting to inform content strategy and optimization.
• Plan and manage the publishing calendar, social objectives, messaging, writing posts, sourcing or creating the visual images for these posts, aligning to the overall product and marketing plan • Serve as main point of contact for editorial/media for Business Units (BU) • Manage day-to-day reactive and proactive communications on all BU social media channels • Provide insights behind social media channel metrics and traffic; create monthly/quarterly social media learnings/insights ensuring clear insights/actions is the focus, rather than just data that rolls up to global reports • Monitor social trends and conversations to understand what our customers are saying in the social space, and share that understanding with the entire team to drive decision making for marketing campaigns • Review and monitor competitive brands in similar communities • Grow engagement, reach, and impact through proactive campaigns and management • Help with roll out of social advocacy tool and be first point of contact as well as providing training, and acting as first point of contact and advocate for usage of tool within other teams • Help with reporting for global channels and provide backup coverage for global channels
• MUST have experience in using LinkedIn from a business standpoint • 3-5 years’ experience in communications, potentially from an integrated marketing, PR, advertising or digital agency and understanding that social is its own unique channel • Bachelor’s Degree or internationally recognized equivalent • Proficiency with social media management platforms such as Spredfast, Sprinkler, Sysomos, Radian6 or equivalents • Proven tools and methods for measuring the impact of social media programs and ROI, including Google Analytics and Omniture/Adobe Marketing Cloud • Superior writing skills, a flair for communicating effectively for social, and demonstrated ability to create tastefully irreverent editorial content • Organized, self-managing, yet definitely a team player; working well collaboratively is a must • Able to deal with unpredictable situations, with exceptional-problem solving skills as well as, work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives • Strong verbal and written communication skills, with the ability to present groups of all sizes • Able to execute a project from start to finish independently if needed, and comfortable working in an ambiguous environment • Experience with guiding and managing external agency partners • Experience working with Salesforce.com and Marketo a plus • Photoshop/Illustrator skills a big plus
$65 Per Hour Sunnyvale CA 94085 4 Month Assignment