SAP EMEA MEE cross audience senior specialist (Analytics, HCP) Job in Walldorf/St. Leon-Rot, Germany

Requisition ID: 127949

Work Area: Marketing

Location: Walldorf/St. Leon-Rot

Expected Travel: 0 - 10%

Career Status: Professional

Employment Type: Regular Full Time


SAP’s vision is to help the world run better and improve people’s lives.

As the cloud company powered by SAP HANA®, SAP is a market leader in enterprise application software, helping companies of all sizes and industries run better. SAP empowers people and organizations to work together more efficiently and use business insight more effectively. SAP applications and services enable our customers to operate profitably, adapt continuously, and grow sustainably.

At SAP, we believe in the power of collaboration and empower our employees to perform at their best in an environment that encourages free and open expression of ideas. You’ll work alongside creative thinkers who share your interests, while turning big ideas into reality for our customers. With innovative job training, mentors to help you grow, and the flexibility to balance your work and personal life, you’ll be able to get more out of your career. It’s no wonder that some of the sharpest minds from around the world are working for a company that is consistently recognized as a global top employer.

Now it’s your turn to take the next step and help make the world Run Simple.


This role is responsible for planning and orchestration of regional execution for cross audience priorities. These include but are not limited to major revenue drivers and market opportunities such as Analytics and HCP (in close connection with developers audience). This position is part of the EMEA MEE Audience Marketing organisation.

This person will manage a wide-range of stakeholders, including sales, marketing and business development teams as well as product leads from Global Marketing. The ultimate goal is to ensure delivery of robust, effective marketing content that support our aggressive pipeline coverage goals, double-digit revenue growth and new customer acquisition targets.


WW engagement

  • Ensures EMEA MEE strategy for specific solutions/themes is represented and incorporated within the Global Audience Strategies and Plans

EMEA MEE engagement

  • Identifies additional EMEA MEE specific content requirements and works with MUs to build and execute within the existing audience plans (IT & beyond IT).

  • Identifies synergies for centralized build & execution (including local best practices, which can be replicated across EMEA MEE)

Cross Audience Strategy

  • Market Research & Insights - gathers and synthesizes market insights and company objectives to define the target audience’s needs and challenges and EMEA MEE specific market conditions

  • Pipeline health monitoring - high level of expertise in the evaluation of overall sales & marketing performance as a foundation for programs build objectives

  • Strategic Regional Planning ownership

  • Pivotal player in demand management process together with sales

  • End-to-end orchestration of key marketing functions to truly pursue an integrated marketing approach (digital channels, customer advocacy, Tech showcases and sponsorships, events, partner alignment, insight driven marketing and communications)

  • Stakeholder mgmt – Regional Leadership Team their direct reports


  • Bachelor's Degree in Business, specialization in Marketing preferred

  • Excellent business-orientation and analytical skills combined with a focus on execution and results

  • Ability to work collaboratively and act as ‘One Team’ with other marketing functional teams and colleagues

  • Excellent organizational skills

  • Accountability for achieving both individual and shared team goals

  • Excellent communication and presentation skills, ability to communicate effectively with peers and management

  • Creative problem-solving abilities

  • The initiative to work independently in a self-directed environment

  • A passion to establish and maintain positive relationships with business partners/stakeholders

  • Creativity, enthusiasm and a desire for continuous improvement

  • Excellent communication skills, with the ability to communicate effectively with management and inspire confidence with senior business stakeholders, strategic partners and customers, and across cultures.


  • 5 to 7 years of relevant experience; global/international experience preferred

  • Relevant audience experience highly desirable

  • Relevant software / technology industry knowledge preferred

  • Analytics knowledge preferred

  • Ability to collaborate and work across virtual teams to achieve combined goals

  • Experience of working in a matrix environment and engaging with global, regional and local sales, marketing and business development teams.

  • Experience in high tech or related organisation, preferably with experience in enterprise software marketplace


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical, sensory and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please contact us at . Requests for reasonable accommodation will be considered on a case-by-case basis.

Additional Locations: Virtual - Europe