SAP Integrated Marketing Expert Job in Walldorf/St. Leon-Rot, Germany

Requisition ID: 121201

Work Area: Marketing

Location: Walldorf/St. Leon-Rot

Expected Travel: 0 - 10%

Career Status: Professional

Employment Type: Regular Full Time


SAP’s vision is to help the world run better and improve people’s lives.

As the cloud company powered by SAP HANA®, SAP is a market leader in enterprise application software, helping companies of all sizes and industries run better. SAP empowers people and organizations to work together more efficiently and use business insight more effectively. SAP applications and services enable our customers to operate profitably, adapt continuously, and grow sustainably.

At SAP, we believe in the power of collaboration and empower our employees to perform at their best in an environment that encourages free and open expression of ideas. You’ll work alongside creative thinkers who share your interests, while turning big ideas into reality for our customers. With innovative job training, mentors to help you grow, and the flexibility to balance your work and personal life, you’ll be able to get more out of your career. It’s no wonder that some of the sharpest minds from around the world are working for a company that is consistently recognized as a global top employer.

Now it’s your turn to take the next step and help make the world Run Simple.


SAP Digital Business Services (DBS) orchestrates the digital transformation of today’s most demanding and progressive global organizations BY bringing the Business and IT together. The DBS Global Audience Marketing Team helps drive awareness and demand for key service and support offerings throughout the customer journey by partnering with the DBS business, GCO and marketing.


The GTM Topic Lead role is the main lead/liaison to the business and DBS marketing team and responsible to own, develop and drive innovative, impactful end-to-end marketing plans and needs to increase awareness, influence and demand. Strategic aspects include top-down, bottom-up planning and alignment, messaging and content development aligned with business, cross-functional collaboration across all marketing disciplines, KPI measurement, evaluation and change management as needed to ensure success. The role is responsible for:

  • Understand market and business to expertly synthesize market insights and company objectives including solutions, industry, audiences, geographies

  • Define target market and personas definitions/characteristics to fully understand preferences, needs and challenges

  • Drive strategic planning with business and DBS marketing to understand revenue targets, global and regional business needs, routes to market and translate into appropriate integrated marketing plan

  • Develop messaging and positioning framework and content plan, including thought leadership assets

  • Demonstrate expertise in all marketing disciplines to create a customer-focused end-to-end marketing plan across the full marketing mix

  • Oversee the execution of plan, evaluation of plan performance and adjust direction as needed to ensure high level of success

  • Act as trusted marketing advisor to business, manage stakeholders expectations to ensure alignment, visibility and high level of satisfaction. Set/ re-set expectations as needed based on required changes.

  • Budget planning and management to ensure full compliance EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES Required skills

  • Strong communication skills across different cultures

  • Strong leadership skills – even without authority

  • Deep understanding of topic and business needs

  • Expert understanding of all marketing disciplines

  • Team thinking / problem solving / design thinking

  • University degree (Bachelor or Master) in Information Technology, Finance, Business Administration or related

  • Ability to work in an international team

  • Strong analytical skills and an appreciation of data based decisions

  • Very strong negotiation and mediation skills Preferred skills

  • team work and communication

  • global view with regional experience

  • collaboration

  • be able to drive topics in self direction

  • innovative thinking WORK EXPERIENCE

  • Senior level and ability to lead topic within DBS team

  • Minimum 8 years of marketing expertise

  • 10 years of global AND regional work and leadership experience

  • 5 years of successful track record of working with customer facing teams like CoE, Sales and Services


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical, sensory and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please contact us at EMEA: 49 6227 7 48599 and , Americas: , APJ: . Requests for reasonable accommodation will be considered on a case-by-case basis.

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